Portfolio

Past Work + Description

Ilya Khanal

Note

This portfolio showcases my work in strategic marketing, data analysis, and global business strategy. Each project demonstrates my ability to combine analytical thinking with creative execution to drive impactful results.

Integrated Digital Marketing Campaign: charity: water

Important

Focus: Digital Campaign Strategy | Social Media | Influencer Marketing
Goal: Increase donations from college students

Overview

I developed a full digital campaign targeting college students using a mix of social media, influencer marketing, and paid advertising.

Strategy Breakdown

Social Media

  • Built content around community, storytelling, and fundraising
  • Designed posts to highlight real-world impact

Influencer Marketing

  • Targeted college-based influencers (100k+ audience)
  • Created structured content guidelines to drive engagement

Experiential Strategy

  • Designed a campus ambassador program
  • Proposed campus partnerships and live activations

Key Skills

Strategic marketing • Campaign design • Influencer marketing • Data-driven targeting

Data Analysis Project: Employee Insights

Tip

Focus: Excel Analysis | Workforce Data | Business Insights
Dataset: 700+ employees

Key Findings

Salary Insights

  • Range: $26,000 → $425,000
  • Executives: $140K+
  • Entry roles: $26K–$40K

Gender Insights

  • Strong female representation in leadership roles
  • Trends driven by role—not gender

Workforce Distribution

  • Largest roles: Customer Service, Stocking, Inventory
  • Smaller leadership segment drives highest salaries

Strategic Takeaway

Note

Compensation and performance are primarily influenced by role specialization and experience, emphasizing the importance of data-informed workforce planning.

Key Skills

Data analysis • Excel • Business intelligence • Insight generation

Global Expansion Strategy: Patagonia (Kazakhstan)

Overview

Developed a strategy for expanding Patagonia into Kazakhstan by analyzing economic conditions, sustainability trends, and market potential.

Key Insights

  • Growing demand for outdoor products
  • Strong alignment with sustainability trends
  • Limited competition in premium outdoor segment

Strategy

  • Enter via joint venture
  • Adapt products to extreme climate
  • Position as premium, sustainability-driven brand

Skills

Market analysis • Global strategy • Competitive positioning

International Market Entry: Cookies in Argentina

Overview

Evaluated launching U.S. cookies adapted with dulce de leche for the Argentinian market.

Insights

  • Strong snack culture
  • Economic barriers (inflation, tariffs)
  • High cultural alignment with product

Strategy

  • Localize product
  • Target urban middle-class market
  • Leverage local partnerships

Skills

Consumer analysis • Market research • Localization strategy

Export Strategy: Wine to South Africa

Overview

Developed a plan to export premium California wine into South Africa’s growing market.

Key Findings

  • Rising demand for premium imports
  • Strong opportunity in tourism/hospitality
  • Risks: currency volatility and tariffs

Strategy

  • Partner with local distributors
  • Focus on premium branding
  • Use experiential marketing (events, tastings)

Skills

Export strategy • Pricing • Financial analysis

Corporate Strategy Analysis: Apple

Overview

Analyzed Apple’s global positioning and financial performance.

Key Insights

  • Premium pricing reinforces brand strength
  • Strong differentiation through innovation
  • High operational efficiency

Strategic Takeaway

Apple’s success is driven by brand identity, ecosystem integration, and innovation leadership.

Skills

Financial analysis • Competitive benchmarking • strategy

International Strategy Case: Auchan

Overview

Analyzed whether Auchan should exit or remain in the Russian market during geopolitical conflict.

Key Considerations

  • Revenue impact
  • Brand reputation
  • Political risk
  • Global strategy alignment

Recommendation

  • Maintain presence with adjusted operations
  • Expand e-commerce channels
  • Improve stakeholder communication

Skills

Decision-making • risk analysis • global strategy

Conclusion

Important

This portfolio demonstrates my ability to integrate marketing strategy, data analysis, and global business thinking to solve complex problems and deliver meaningful results.